Thank you Humans of New York Readers

We appreciate your patience as we continue to ship your orders as fast as we can. Many of you have received their shoes and we love seeing your shoutout on social media. It is hard to exactly express how excited we are to welcome you all into the Atoms community.


April 25, 2021

A Special Thank You

Hello friends,

Thank you for all of your patience these last few months. We are close to fulfilling almost all the orders we received after being featured in Humans of New York and wanted to provide an update since you received the masks and note from us. To date we have delivered 60% of orders, and by May 5th we will have delivered 82% of orders. We will be sending out a discount code to you and anyone who’s order we missed by the original April 25th ETA to be used on a future order. We have some fun things in the pipeline.

GOOD NEWS: we are shipping several thousands orders this week. Take a moment to review your address and if you need to change your shipping information, you can do so in your account if needed. No further action is needed if this is still correct.

NOT SO GOOD NEWS: some orders are delayed, this is updated timeline

Some of the cartons were damaged en route to our warehouse in Brooklyn. We could try and salvage the contents but you deserve what you paid for. Luckily we already had our team in South Korea making extra shoes to restock the website and will be able to ship the remaining shoes from those being produced.

Updated timeline

  • All Black/Black shoes will be shipped by May 14
  • All Tan France shoes will be shipped by May 14
  • All Black/White shoes will be shipped by May 19
  • All White/White shoes will be shipped by May 19
  • All Gray/Gray shoes will be shipped by May 19

We will be fully stocked and have shipped 100% of orders by the third week of May.

We appreciate each and every one of you for giving us a chance and being patient with us. This was our first time making several thousands shoes at once every few weeks and we have had tons of learning on the logistics and communication side

We can’t wait for you all to enjoy your shoes and the long walks the future holds.

Thank you,

Waqas Ali and Sidra Qasim Co-founders, Atoms

February 11, 2021

A Special Thank You

Hi friends, we wanted to say hello and send a quick update to everyone who ordered Atoms after the HONY story.

First off, thank you so much for your overwhelming response and messages we have received from you all. We are truly humbled and so glad we could share our story with you. Because of you, we have hit a new peak in Atoms journey and we are utterly grateful.

Our fulfillment team started shipping orders as quickly as they started coming from our warehouse in Brooklyn Navy Yard. We are expediting our shipments coming from our factory in South Korea, receiving one in March and one in April. As soon as they’re here we will start shipping them too. In the case of any delay because of COVID etc, we will keep you posted and we humbly ask you to be patient with us. Once the Atoms are in your feet, you’d understand why we go into such length to make such shoes.

In the meantime, please keep spreading the word, the discount code HONY is valid until Feb 14th. You could also buy a gift card with the discount that’s valid for a year. 

We will continue to ship as fast as we can, we are already shipping 1000 orders/day from our warehouse. Many of you have received their shoes and we love seeing your shoutout on social media. It is hard to exactly express how excited we are to welcome you all into the Atoms community.

Please stay in touch with us, and keep your ideas and comments coming. Your feedback is super valuable for us. Have a great one.

Sidra, Waqas, and team Atoms

Feb 9 — Feb 14, 2021

Happy New Years!

Our production team in South Korea will be celebrating the Korean New Year this week from Feb 9 - Feb 14!

We accounted for the holiday when providing you with your initial eta.

Happy New Years from Atoms!

February 4, 2021

Prepping, packing, shipping, repeat

We shipped out 7,147 orders since HONY, and are continuing to do so. We have hired new staff, and working around the clock to manage shipment.

For customers who made pre-orders, we will be able to fill 1,500 orders on March 10th with inventory that is in ocean transit. The rest will be filled around April 25th after the fresh shoes come out of our factory.

February 3, 2021

Preparation begins

Our factory in South Korea starts preparing production for pre-orders we received from HONY audience.

February 2, 2021

Lots of snow

Dumps of lovely snow this week in Brooklyn NY. Fortunately we were working on HONY orders Friday, Saturday, and Sunday. Monday the Mayor issued a stay at home order to keep people off the roads and safe. But were back at it on Tuesday morning

February 2, 2021

Featured on Humans of NY

Humans of New York feature Sidra's story. We are overwhelmed by the support from Humans of New York readers and we can’t thank you enough

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