Meet Atoms in SOHO

264 Elizabeth St New York, NY 10012

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Please join us at our first retail experience in New York City. Shop limited edition products, find your perfect fit, attend exclusive events (more on that below), and enjoy some delicious chai. Our store will be open from September 27 through January 31, 2020.

Store Hours

11am-7pm Monday-Friday

10am-8pm Saturday

10am-7pm Sunday

Upcoming Events

We are working on adding more events. Please sign up if you would like to be updated when the programming is released.

Past Events

Q&A with humans of New York Creator Brandon Stanton

October 21, 6:30-8:30pm

With Humans of New York, Brandon Stanton has shown how captivating the stories of everyday New Yorkers can be. Initialized Capital co-founder Alexis Ohanian will lead a conversation with Stanton about how the project has evolved over its nine years.

Documentary Screening with Nicolas Heller

October 10, 6:30-8:30pm

Nicolas Heller (@newyorknico) will present a selection of his New York City documentaries, followed by a Q&A with the director.

“Moving forward” discussion with Uli Beutter Cohen and Kamau Ware

October 16, 6:30-8:30pm

Join Uli Beutter Cohen, creator of Subway Book Review (@subwaybookreview), and Kamau Ware, founder of the Black Gotham Experience (@blackgotham), for a conversation on the topic of “moving forward” as creative activists in 2020 and beyond. The conversation will be followed by an open dialogue.

“The power of personal curation” Panel discussion

October 3, 6:30-8:30pm

In an age of overwhelming choice, the panelists will reflect on how they make choices that help them remain connected to the world around them, surround themselves with beauty, and create inspiring environment. Moderated by Lauri London Freedman, head of product development at the Whitney Museum, the panel will feature Isolde Brielmaier of NYU’s Tisch School of the Arts, Farris Wahbeh of the Whitney, and electroviolinist Margot of The Dolls.

Launch party

September 26, 7:00-10:00pm

Be the first to check out the new Atoms pop-up store. Featuring DJ sets from Goodfaith Sound System, Kittysayword, and DJ Haram.

Sign up for events

264 Elizabeth St New York, NY 10012

Store Hours

11am-7pm Monday-Friday

10am-8pm Saturday

10am-7pm Sunday


Be the first to hear about our latest launches, new colors, and events.



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