Why design a new shoe?
Simple: You.
Our product philosophy is pretty straight-forward: only make something new if it can be used every single day and is the absolute best of its kind. Model 001 was born directly from customer demand. More durable materials. Better structure and support. A superior fit. These are the things we heard over and over that motivated us to take the next step. The result? An exceptionally comfortable sneaker that provides a truly superior experience for walkers, commuters, healthcare workers — anyone on their feet.
“The most thoughtfully designed sneakers ever.”
“Your secret-weapon sneakers may have just arrived.”
“These minimalist sneakers are just what your wardrobe needs.”
Explore Model 000
Read the incredible Humans of New York story from our co-founder, Sidra Qasim, about struggle, chasing dreams, and making shoes
Read the incredible Humans of New York story from our co-founder, Sidra Qasim, about struggle, chasing dreams, and making shoes
From Lahore, Pakistan to Lafayette Street, New York — the Atoms co-founders’ origins exemplify the American Dream. The history behind our company goes way back before our founders, Sidra Qasim and Waqas Ali, stepped foot in the United States, and even before they started speaking English. It’s a story worth reading.
The best shoes need the best materials.
Thanks to the characteristics of their materials, Atoms are the absolutely best shoes for long standing hours, walking and everyday living.
A whole new level of comfort
Atoms midsole is our proprietary foam that provides remarkable cushioning and responds to every movement of your feet. Throughout the day as your feet change, the midsole foam adapts to these changes.
What is copper doing in your shoes? A lot.
For thousands of years, copper has been used as a natural purification method. So we put copper thread in our linings – it neutralizes odor, for a fresher feel everyday.
Tie your Atoms shoe laces only once
You tie them once and forget about laces or the tongue of shoes getting in the way. We spent almost a year trying to simplify the tying of shoelace and it feels magical.
Based in New York City, Atoms began with an idea: make a shoe you’d want to wear everyday. In practice, this simple idea turned out to be much more complex, and led to a full reimagining of what shoes are and what they can be. Three years later, Atoms are loved by thousands of people everyday.
In response to the pandemic, we shifted our manufacturing to make one of the best reusable face masks, sold close to our costs, and donated nearly half million within the US. Always looking to make things better for people. Creating the best products, using the best materials. Never taking shortcuts, never letting quality suffer. Always working to make our products the best they can be. And always focused on treating our customers right.
Explore Model 000
Read the incredible Humans of New York story from our co-founder, Sidra Qasim, about struggle, chasing dreams, and making shoes
Read the incredible Humans of New York story from our co-founder, Sidra Qasim, about struggle, chasing dreams, and making shoes
From Lahore, Pakistan to Lafayette Street, New York — the Atoms co-founders’ origins exemplify the American Dream. The history behind our company goes way back before our founders, Sidra Qasim and Waqas Ali, stepped foot in the United States, and even before they started speaking English. It’s a story worth reading.
This is a header with optional bolded text for emphasis.
This is optional body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Atoms in Everyday
@atoms
