Director of Growth

Director of Growth

Remote (US)

Atoms is a product-first company that believes great business are built from inventing groundbreaking products and everything else will follow. We launched Atoms publicly in 2019 to make a shoe that people would want to wear every day while building an engaged community in the process. Since then, we added over 300,000 loyal customers, responded to the pandemic by making & donating over half a million masks, and launched collaborations with leading creatives, such as YouTuber MKBHD. We are with the product end-to-end from design to the day it arrives to our customers. You can find more about our brand on our site: atoms.com.

Note: this is open to only for those with US work authorization. We are unable to sponsor visas at this time. This a FTE role — agencies / fractional teams / consultants need not apply.

WHAT WE’RE LOOKING FOR

We are looking for someone who is an experienced CPG/consumer growth leader who has the potential to manage & streamline both planing and strategy of all growth marketing efforts (primarily e-commerce) with some background in product marketing. They should be able to execute consistently and cohesively with targeted focus on customer acquisition, conversion, and retention. This role will report to our CEO and be responsible for management of 1 direct report (manager-level) with the potential for more. The core roles & responsibilities are:

  • Act as trusted advisor to the company leadership; strong project manager who is able to proactively contribute and influence to achieve overall company business strategy

  • Identify & implement organic growth drivers with respect to resources and budget that are able to acquire new customers and grows our already strong repeat customer rate

  • Own product messaging that delivers a best-in-class & personalized experience to our customers

  • Own the end-to-end launch timeline of our products (in partnership with leadership & brand team to craft & manage the timeline for each product launch and campaign).

  • Constantly evaluating the performance of all our channels (website, email, paid, org) and enacting levers for optimization and conversion

  • Own marketing related KPIs (CM, ROAS, CAC, repeat customer rate, new customers rate, revenue change, AOV, CLV, CRO)

  • Work cross-functionally with leadership, product development, finance, and engineering as the key marketing representative

Note: Atoms is a female-founded business with a strong global presence that encourages diversity both in culture and in thought. We encourage applications from women and/or any other traditionally underrepresented groups.

WHO YOU ARE:

  • Required: 6+ years of progressive experience working in growth marketing, loyalty marketing, or any other marketing-related field in consumer that directly led to an increase in sales

  • Required: Proven track record of successful growth campaigns and/or have previously led growth initiatives for businesses at least $10M in revenue that have led to double-digit growth YoY

  • Required: Be extremely familiar with (and/or a user of) new mediums beyond just paid specifically for organic in TikTok, YouTube, etc.

  • Strong people & vendor management skills - both internally with CEO & direct report(s) as well as with outside vendors as needed

  • Firm understanding on financial impact: working within a marketing budget & ad spend return, etc. Background in partnering with finance on pricing / margin impact and putting together sales forecasts

  • Strong understanding of relevant marketing tech stack (Klaviyo, Google Analytics, etc)

  • You are not afraid to experiment with new ideas but also pivot when something isn’t working

  • You are thoughtful, able to speak your mind, and can partner effectively with other functions

  • You are excited about high-quality products, amplifying voices in the community, and building something big

Compensation range: $140K-$160K + variable commission component depending on experience with stock options and health benefits (medical, dental, vision). Other perks include paid time off, flexible work environments (co-working space access), and mental health resources.

APPLICATION QUESTIONS

  1. Tell us about a growth initiative you led. What were the results and/or learnings from that experience?

  2. What aspect of growth do you feel the strongest in (paid, organic, new mediums, etc - however you see fit).

Apply