A Letter From Sidra

Step Into the Future: Become a Part of the First Community-Owned Sneaker Brand.

When we launched Atoms in June 2019, all we wanted was to make the world’s best sneaker. That you could wear all day without thinking about it. That fit your life so effortlessly, it became a part of you.

But something beautiful happened along the way. Atoms didn’t just become a sneaker company—it became a community. People didn’t just buy our shoes; they believed in what we were building. They shared their stories, their ideas, their feedback. And in return, we listened.

Because of you, the vision for Atoms has expanded. It’s no longer just about making the best sneakers in the world. It’s about making the first community-owned sneaker brand in the world.

Here’s what that means:

We’re creating a private group where our backers can share ideas, test samples, vote on designs, and get direct updates from me and the team. We’re hosting walking tours and launch parties in cities around the world, because the best ideas don’t come from boardrooms—they come from real conversations. We’re building an industry-leading referral program, because we want Atoms to grow through word-of-mouth, driven by people who genuinely love our shoes. And most importantly, we’re doing something that rarely happens in business: we’re sharing the upside.

If Atoms is ever acquired or goes public, we want our community to be part of the returns. Not just VCs. Not just investors. But you—the people who believed in us first.
To show our commitment to this vision, we’re offering this round on the same terms we gave VCs two years ago.
The funds we raise will go toward something even bigger: crafting our shoes in the U.S. to bring products to market faster and refine them through real-world feedback, expanding our retail presence, growing our product line, and strengthening Atoms for long-term profitability.

But beyond the business, this is about something deeper. It’s about proving that companies can be built differently. That customers can be more than buyers—they can be part of the story. That the people who lift a brand up should share in its success.

This is personal for me. I come from a place where people—especially women—weren’t encouraged to dream big. But here we are, creating something that’s rarely done in business. And I want you to be part of it.

Today is Day One! We’re not just making better sneakers. We’re building a better way to make sneakers—a way that puts community at the center. I hope you’ll join me in revolutionizing how shoes are made.



Sidra Qasim

Co-founder & CEO, Atoms