BROOKLYN, NY

EMAIL MARKETING MANAGER

ABOUT

Atoms’ mission is to make the best products in the world that people enjoy every day. We are a product first company. We believe all great companies make great products first and everything else follows. This is why we made the ideal everyday shoe. Atoms are the only shoes to come in ¼ sizes, perfectly fit to each foot and delivering a truly personal experience to each of our customers. 

Based in Brooklyn, New York, we are a diverse team interested in shoes, chai, books about art and art about books. In addition to making the world’s best shoe, we deeply care about how our friends and customers feel about and interact with the Atoms' brand. Our culture values honesty, creative freedom, and thoughtfulness. One word we often use is meaningful — as a way to describe our work, our product, and our contributions out of the office.

THE ROLE

Atoms is looking for an agile Email Marketing Manager that will effectively lead to the expansion of our CRM initiatives. The Email Marketing Manager is a self-motivated and inventive marketer that focuses on leveraging consumer insights to build targeted email campaigns. The ideal candidate thrives in a small, multi-faceted team and will collaborate closely with our Creative, Design, and Engineering teams. You will drive various acquisition and reactivation strategies including batched, triggered, and transactional email campaigns. Your ability to guide and optimize the email campaign efforts at Atoms will foster our customer-centric culture and directly enrich the vibrant, personalized experience our customers now enjoy. This role is instrumental to the successful execution of our marketing and lifecycle email campaigns.

YOU WILL DO
  • Champion best-in-class retention practices, from email deliverability and frequency, to creative approaches
  • Program, develop and execute email marketing campaigns aimed at increasing engagement through innovative lifecycle, rewards-focused, and community enriching approaches
  • Tailor CRM strategy to support and propel larger marketing and business objectives, whilst furthering the brand story
  • Remain hyper-aware of the state of the brand, connect the brand story with actionable insights, and infuse metrics with personality
  • Maintain calendar and drive process for email campaigns including concept, content, testing and audience segmentation
  • Manage review and approval process for email content
  • Set up A/B subject line, creative and copy tests regularly
  • Collaborate closely with the Engineering and Data Science teams to identify data needs for effective member segmentation, targeted content, and tracking
  • Foster ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization
  • Develop and maintain key performance indicator reports
YOU HAVE
  • Bachelors Degree in a Marketing or related field
  • 4+ years of experience in a strategic email marketing role with a focus on customer acquisition and retention
  • Strong written, communication, organizational skills, and attention to detail
  • Proficiency with Google Analytics, Microsoft Excel, HTML / CSS
  • Impeccable attention to detail, time management skills and strong work ethic
  • You have demonstrated your capability as a team player with great energy and drive
  • Excellent communication and presentation skills
  • Internal and external stakeholder awareness and management
BENEFITS AT ATOMS
  • Competitive salary and equity
  • We care deeply about our families and loved ones, which is why our comprehensive health plans reflect exactly how much we value proper care for the extended Atoms' family
  • Access to online courses and memberships to three local museums
  • A network of mentors and coaching opportunities
  • A brand new office in Brooklyn Navy Yard
  • Complimentary shoes for you and your family

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