A Zoom Chat and Q&A with Atoms Founders

When we started Atoms, one of our biggest questions was "How are we different to other companies?"

Instead of creating multiple new shoes each year, we wanted to focus on perfecting one single design, even if it meant we had to go to its Atomic level.

We know that:

• People love the comfort of our Atoms Model 000

• What if we made it even better? All the small and big things that we couldn't address before?

• Such as durability, support for longer hours, slip resistance and enhanced antibacterial properties

Our biggest challenge was retaining the comfort of Model 000, but providing more durability, stability and support. Over 36 months, we tried several new technologies that may help us not compromise on the balance of comfort, durability and light weight.

Enter Atoms Model 001

Listen to Sidra and Waqas as they talk more about the journey of how we figured out how to make the most comfortable shoes

Watch on YouTube: Model 001 Zoom Chat and Q&A with Atoms Founders