Roma Abbas | April 17, 2025
Atoms Art Gallery: Where Creativity Finds a Home
Art, Culture & Collaborations
In 2021, we quietly launched something close to our hearts: Atoms Art Gallery – or AAG, as we call it.
At first glance, Atoms is a shoe company. We craft shoes designed for everyday comfort: shoes that are worn, lived in, and moved in. But beneath the surface, we’ve always been about more than footwear. We’re about movement – of ideas, of expression, of culture. And that’s exactly where AAG began.
AAG Was Born in Community
Before our first official collaboration, AAG started as a series of community moments. We hosted movie nights in our NYC space, invited local artists to hang their work on our walls, and created space for conversations and connection. It wasn’t about promotion or press. It was about sharing ideas, creativity, and time together. Those small, meaningful gatherings became the foundation of what AAG would grow into.
The name AAG carries meaning. In Urdu, aag means fire. And fire, throughout history, has been something we gather around – to share warmth, food, and stories. That’s what we wanted AAG to be: a place to gather, a creative spark and a reason to come together.
We created AAG as a platform to connect art, culture, and community. A space where artists could bring their visions to life, and where we could explore how those visions could translate into something wearable. Something that could live with people in their daily lives. Because art doesn’t have to hang in a gallery to be meaningful. It can be walked in, worn out, and carried with you.
AAG 001: Aerosyn-Lex Mestrovic
Our first collaboration: AAG 001, was with multidisciplinary artist Aerosyn-Lex Mestrovic. It ran from November 2021 to February 2022 in our NYC gallery space, featuring a limited-edition sneaker that blended his striking visual style with the essence of Atoms. It was the beginning of something beautiful. A meeting point between artist and audience, between design and function.
AAG is not about hype. It’s not about seasonal drops or chasing trends. It’s about honoring creativity. Every artist we work with brings a different story, a different rhythm, and a different point of view. What they all share is a devotion to their craft and a deep belief in the power of storytelling.
Artists are at the Heart of Atoms
Artists spend long hours on their feet, pouring themselves into their work. They notice details – how something feels, how it’s made, how it moves. In many ways, they’ve always been at the heart of Atoms. AAG is our way of giving back. Of creating a platform where their stories can be shared in a new form. This isn’t just about shoes – it’s about connection about what happens when art becomes something you live in.
More collaborations are coming. More stories are unfolding and we’re just getting started.
