Atoms Co-Founder Sidra Qasim on Her Humans of New York Experience

What makes a shoe truly comfortable? If you’re thinking, “supportive and responsive shoes for everyday wear,” you’re at the right place. 

As the holiday season approaches, we’re offering exclusive Black Friday deals on our most comfortable Atoms shoes ever. 

Got these Atoms shoes as a birthday present for my dad and —I kid you not— he wore them continuously (inside the house) the next day, he loved them so much! Noella K. 

Why Atoms?

At Atoms, we do things a little differently than other top shoe brands. Instead of creating multiple new shoes each year, we focus on improving a single design, year after year.                                          

“We want to be the company that does whatever it takes to make this one shoe better, even if it means going to its Atomic level,” says Sidra Qasim, CEO of Atoms. 

Support and Stability

How can a shoe be comfortable if it doesn’t support your unique needs? That’s why every pair of Atoms shoes is designed to adapt to your feet. Atoms Model 001 shoes offer incredible support for feet, ankles, and arches thanks to the integrated midsole that securely cradles your feet. 

Cushioning and Shock Absorption

The most comfortable shoes are the kind that adapt to your unique movement. That’s why Atoms shoes are made to absorb impact and reduce joint strain. Our custom midsole is the secret sauce behind the unique cushioning in our shoes. This midsole foam adapts to the shape of your foot over time, providing personalized comfort and arch support.

The Right Fit

At Atoms, we know that there’s nothing more important to a comfortable pair of shoes than the perfect fit—that’s why we’re dedicated to inclusive sizing. Atoms Model 000 shoes come in quarter sizes to ensure everyone can find the pair that’s right for them. Designed with just enough room for your toes to move freely without any rubbing or pinching, Atoms may just be your most comfortable shoes. Ever. 

“These shoes are beyond awesome. Very well made and comfortable. Good cushion, good grip on the floor. Just outstanding,”. - Michelina E.

No Funky Smells

Atoms shoes are breathable as they’re made with recycled mesh fabric. We went the extra mile and added copper for antimicrobial properties in the lining of the shoes to prevent odor and keep your shoes smelling fresh. And when it comes to keeping your Atoms clean, you don’t have to worry—Atoms are machine washable. 

Bundle Comfort for the Whole Family

Give the gift of comfort this holiday season and take advantage of our Family Bundle. Save big when you buy a pair of adult Atoms shoes and a pair of Kids’ Model 123s. 

Atoms Model 000

We’ve got a few signature moves. Day to night. Work to play. Where you are to where you’re going. Thanks to our classic, dynamic design, Atoms are as versatile as you are. 

What do we recommend? Well, our fan-favorite Black and White Atoms Model 000  go with everything. Our Navy Atoms Model 000 can be paired with your favorite blue jeans? Name a more iconic duo. Our White Atoms Model 000 are the perfect go-to white sneaker. And don’t forget our Neon Atoms Model 000 for a pop of color—because there’s no substitute for neon when you want to stand out. 

“I love my neon Atoms so much that I bought a second pair. People compliment me all day long on that!” Dana K. 

Get 20% Off Atoms Model 000 Today

Atoms Model 001

We weren’t kidding when we said we work on the same design to make it the best it can be. People loved the comfort of Atoms Model 000, but some customers wanted more support and stability when they walked. Enter Atoms Model 001—a design that retains much of the comfort from the Model 000s, but the modified midsole gives each step a more secure feel.

How would we style them? Well, Atoms Model 001 in Black pairs perfectly with most outfits, so you can try different styles and still look great. This versatile design compliments both casual and formal attire. Atoms Model 001 Black and White can achieve a seriously stylish and modern-looking casual outfit. 

And for when your feeling adventurous or just looking for a little pop of color, consider adding Atoms Model 001 Tropical Green and Peach to your wardrobe.

Atoms 123 Kids

Atoms shoes now come in mini versions—perfect for your little ones. These super comfy and easy to slip on and off shoes are designed for their daily adventures. With multiple colors available, you can even get a matching pair! 

Shop Atoms Kids Model 123 Shoes in Three Stylish Colors for Black Friday  

This holiday season, share the gift of comfort with our Family Bundle! Enjoy great savings when you purchase a pair of our everyday Atoms shoes and a pair of Kids' Model 123s together.

Atoms M251

In collaboration with YouTuber Marques Brownlee, also known as MKBHD, we developed Atoms M251—a bold, limited-edition design available in three distinct styles. These sneakers combine our love for creativity, functionality, and quality to make a sneaker that blends style and comfort. 

Grab Your MKBHD Limited-Edition Pair for 20% Off This Black Friday