The Collaboration

Atoms × MKBHD

Designed by Marques Brownlee

“The M251 sneaker marks the one of the first collaborations between a YouTuber and a sneaker brand.”

A collaboration between Marques Brownlee and Atoms represent a shared passion for craftsmanship, storytelling and great products.

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  • Currently on track to ship all orders between Jul 30 - Aug 15
  • Atoms × MKBHD

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Product updates, giveaways, news and all things MKBHD × Atoms.

Introducing Model
251

Designed By
MKBHD

IntroducingModel 251

A collaboration between Marques Brownlee and Atoms represents the partnership between two innovative minds with a shared love for creativity, functionality, and quality. Featuring a sleek design that blends style and comfort, paying homage to Marques' first YouTube video and the start of his journey as a creator.

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ProcessDesign Story

The collaboration between Marques Brownlee and Sidra and Waqas from Atoms involved a close partnership, with each party bringing their own unique strengths and perspectives to the table to create a truly innovative and exciting product.

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ComfortDesignNYC251MKBHDStoryCultureInnovative
ComfortDesignNYC251MKBHDStoryCultureInnovative
ComfortDesignNYC251MKBHDStoryCultureInnovative

Behind the ScenesWatch Marques YouTube launch video